Store Brands—The New Normal
The buying behavior of today’s consumer is much different than the previous norm. They now budget more closely, seek promotions, use coupons, shop around for the best price and buy store brand goods more often, all while still seeking high quality products.
Brand loyalty, specifically to national brands, is declining because of increased competition from store brands. Store brands are in a position to compete on value and quality—key attributes that today’s consumers seek. In addition, packaging innovation is one of the main drivers for store brands success with the ability to be at the leading edge of new technologies as ways to revamp their image.
Whether you are a store brand owner looking for a reliable supplier that can offer unbeatable customer service, cost effective pricing, value engineering, quality labels, or a partner to help rebuild your product line, we can do it all! If you are looking for innovative ways to revamp your packaging, we will sit down with you and learn everything there is to know about your brand(s) and your customers so we can work with you to develop game changing innovations tailored to you and your customer.
Inland Label can offer:
- Functional innovation for the consumer
- Cost effective solutions
- Customized InColor management system
- Technical Service
- Customized inventory mangement system
Whether it’s a complete revamp of your packaging or an artwork redesign, we are here to help you every step of the way. Our experience in developing innovative solutions will catch your consumer’s eye and enhance your brand image.