Cut and Stack Label Case Study

Recently Inland was awarded 100 percent of a client's bottled water label printing business.

The client's new plant manager contacted Inland Label & Marketing Services four years ago when they discovered their current supplier of bottled water labels was not meeting their expectations. The plant manager was familiar with Inland's extensive beverage label printing expertise. Some issues this customer experienced in the past included: bad cut tolerances, curling substrates, poorly marked cartons, and labels that were not shrink- wrapped.

Inland's Solution

The beverage label experts at Inland Label & Marketing Services initially printed one of the SKUs on three different substrates to determine which stock worked the best on the client's labeling equipment. Inland then demonstrated the use of templates in finishing to ensure consistent sizes of all beverage labels.

All the bottled water labels were shrink-wrapped to help with curling issues and a carton tag was created to inventory the labels more efficiently. Also implemented was an ordering system so each plant could send in orders every Wednesday. Due to this organized ordering system, Inland was able to efficiently print the client's bottled water labels so they were available to the client often times in less than one week.

Result

With the added volume from all six of the client's plants, Inland was also able to reduce the client's costs by approximately 10 percent. With the new ordering system in place, the client receives their bottled water labels within a one-week turnaround time compared to the previous three-weeks.

Inland consistently tests new substrates, inks, and coatings in an effort to decrease clients' costs and provide them with beverage labels that perform better on their bottling lines.